Global Problem, Unique Solution
MAKING A DIFFERENCE IN LIVES OF CHILDREN
The Nourish the Children® initiative is Nu Skin®’s solution to providing a consistent and growing supply of nourishing food to the world’s most needy children. This simple concept succeeds by selling a highly nutritious food - VitaMeal - and then helping people donate their purchases to third-party non-profit organisations that specialise in distributing food to those suffering from malnutrition and famine.
The primary charity partner for Nourish the Children® is Feed The Children, one of the largest international charities in the United States, which specialises in distributing millions of pounds of food each year to families in more than 60 countries. The charity partner distributes the donated VitaMeal at no additional cost and provides regular reports documenting the receipt of food by those in need.
By donating a product rather than cash, donors know exactly how their contribution is being used and can be assured that their donation is making a difference in the lives of children.
Maximising Your Impact
While the VitaMeal itself is very important in impacting the lives of children, the donations go beyond just the meal to impact the lives of many others. These meal donations create opportunities to improve lives through education, jobs and teaching self-sufficiency.
Drawing Children to School
VitaMeal donations are generally distributed through school programmes because parents living in poverty will often send their children to school for a free meal, rather than keep them home to work. This is especially true of girls: the World Bank has recognised that “there is no investment more effective for achieving development goals than educating girls.”
Ensuring a Consistent Flow of Donations
As a social business initiative, Nourish the Children® facilitates consistent and increasing food donations by offering an incentive to buy, donate and promote VitaMeal. This commission is included in the price of the food and allows distributors to invest their time and resources to encourage others to join the cause against malnutrition. Your VitaMeal donation is increased with a corporate match programme from Nu Skin®.
Building Economic Opportunity
VitaMeal plants in Malawi and China reduce transportation costs and boost local economies.
Contributing to Self-Sufficiency
Some of the proceeds from VitaMeal purchases are donated to the Nu Skin Force for Good Foundation® to fund agricultural education at Mtalimanja Village in Malawi. Increased farm production could someday alleviate the need for food assistance in Malawi.