Nu Skin received a Bronze REGGIE award last night at the 28th Annual REGGIE Awards Gala in Chicago. The recognition from the Promotion Marketing Association in the International/Global Promotion category highlights Nu Skin’s ageLOC marketing campaign that included a first-of-its-kind global photo challenge branded “Keep Your Age a Mystery.” Gold and Silver awards in the same category were presented to McDonald’s Corporation and Warner Bros. Pictures respectively.
“‘Keep Your Age a Mystery’ was a compelling way to create positive buzz around Nu Skin’s anti-aging ageLOC story and we are honored to be recognized among some of the top brands in the United States and around the world,” said Dan Chard, Nu Skin president of global sales and operations. “The photo challenge was a highly successful campaign that magnified the ageLOC conversation about looking and living young for our distributor force and helped the company achieve record sales of the new ageLOC skin care system.”
