Since the inception of Nu Skin’s Force for Good Foundation, more than $212 million in cash and food donations to life-improving projects around the world have been made. With a combined effort, Nu Skin’s employees, customers and distributor force have demonstrated their difference through generosity and have created more than 100,000 smiles a day.
With a focus on helping individuals world-wide improve their lives for the better, Nu Skin has focused their charity efforts on three main categories; Education, economic support and health. Projects for education included Educate the Children (Malawi), Nu Hope Libraries (Korea) and Nu Skin Children’s Hope Project (Japan). Economic project opportunity included Japan Disaster Relief, Thailand Flood Relief and Nu Skin Force for Good Days. Finally, projects for health included the Greater China Children’s Heart Fund, Child Foundation (Philippines) and the Southeast Asia Children’s Heart Fund.
For more than 15 years, Nu Skin, and those involved in the business, have given of their time, energy and monetary substance freely. Touching nearly every region of the world, Nu Skin looks to remain a force for good through everything they do. This emphasis of doing good, is felt throughout the entire organization as a strong emphasis of ethics and of demonstrating one’s difference is place of every employee and distributor.
Indeed, there is more to business than simply reaching revenue goals, expansion and impressive product lines. Doing good throughout the world, especially within the business community, definitely matters. A recent article in Direct Selling News reiterates this message - in today’s society, people expect more from the companies they do business with, and a company caring solely about the bottom line is not the most important thing.
“Consumers demand that brands supply not products, but solutions – not function, but benefits,” said John Quelch, author and senior associate dean, Harvard Business School.
The 2010 Edelman goodpurpose study found that 80 percent of Americans believe corporations hold a unique and powerful position to make a positive impact on good causes. The power behind the success of Nu Skin giving back comes from their active and passionate sales forces.
This is the exact approach Nu Skin has taken for more than 15 years, and promises to stick to for years to come. This coming Thursday, Nu Skin will hold their 2012 Force for Good Day Read and Feed Event. Every June, Nu Skin holds its annual Force for Good Day where the company’s worldwide family of employees and distributors provide worthwhile community service for those in need in their local area. This year, Nu Skin’s corporate employees will fill 10,000 bags with a book and a healthy lunch for needy children in Utah County.